Lululemon is a popular athletic apparel company known for its yoga-inspired clothing and focus on wellness.

Problem: Lululemon wanted to refresh its brand while also improving its media presence to connect with a broader audience. The target audience for these updated media pieces are yoga enthusiasts, fitness lovers, and anyone seeking comfortable, stylish activewear.

Approach:​​​​​​​ I aimed for a vibrant, energetic look inspired by colorful auras. Bold colors like blue, yellow, and green were chosen to evoke positivity.

Typography: Simple, modern fonts were used for clarity and a contemporary feel.

Color: Bright, energetic tones were used alongside neutral shades for balance.
Imagery: Diverse visuals of people being active showcased inclusivity and the brand's values.
Composition: Balanced layouts with space for key messages ensured clarity.

1. Interactive Poster:
A poster was created with a QR code linking to exclusive content like workout tutorials and mindfulness exercises, adding an interactive element.

2. Social Media Post:
A new social media post featured the slogan "you yoga" alongside vibrant imagery of people practicing yoga outdoors, promoting self-care and empowerment.

3. Bag Redesign:
The bag design focused on sustainability, using eco-friendly materials and minimalist yet eye-catching designs.

I wanted to keep lots of original marketing with Lululemon's brand identity by researching  and integrating new elements that still aligned with brand standards.

Portfolio Rationale:
This project showcases my ability to refresh a brand's identity while improving its media presence. It demonstrates my versatility in combining traditional and digital design elements to meet client needs.